Bring the Heat Campaign
Team: Minnesota Football
Digital campaign to promote the game between no.25 Minnesota and no.8 Ohio State. “Bring the Heat” was a slogan used to pump up fans for an exciting match-up late in the cold Minnesota season. I sketched up and scanned in some grunge lettering to bring contrast against the standard football-specific font. The campaign was spread across billboards, Gopher Sports websites, and social media accounts.
Downtown Minneapolis billboards
Gophersports.com header
